Looking for tools to energize or support your digital marketing campaigns? Then just keep reading, as here we have accumulated nine tools that’ll scale up your posts reach.
Social media marketing is indeed the most cost-effective marketing tool there can be. But if it’s that operative and budget-friendly, why is it that not everyone gets it right?
Like every other method or work, digital marketing also doesn’t function on set formulas and rules. It requires constant mixing, matching, and analyzing to get things work in favor. To grow one's brand-awareness and online visibility it is required that social media platforms are tagged along with the right set of tools that bring the most out of them.
With the advent of social media platforms has borne tools that manage, optimizes and analyzes them better. In short, these are tools that every social media marketer must keep handy. As they can help big-time in taking your digital marketing campaigns to the next-level.
Unboxing some of the most useful tools for social media marketers, get ready to know them…
1. Brand24
Know what people, your clients, and critics are saying about your brand. Band24 is a tool that collaborates all information displayed about you or your work on various social media platforms at one place. You can categories the mentions as positive, negative and neutral and even zone out references coming from influential people in the field. Analyze the mentions and work out your future plans accordingly.
2. Socedo
Here’s an online tool that’ll help you trace prospective clients in the massive social media pool. Using real-time web search analyses, Socedo finds users that match your buyer persona. You can then segregate the data and use it for promoting different products.
3. Canva
To run a successful campaign, an equally amazing and optimized image is needed. Canva, an online designing tool where brands can create posts for different digital platforms. The pre-designed templates can be tailored to requirement, plus uploading logos and other images is an option. It even lets you collaborate with your teammates to create a suitable graphic.
4. Social Flow
Post when your audience is active, it’ll prove beneficial and get your campaign greater attention. SocialFlow does all the guessing work for you, it collects real-time data – as to when and where your audience is engaging. All you have to do is queue your posts and SocialFlow will publish it at an appropriate hour.
5. Crowd Booster
CrowdBooster helps you measure and optimize social media marketing campaigns. It provides real-time reports that can be used to measure the performance of your posts. Also, the data collected can be downloaded as tables and graphic, helping you analyze the information better. As an added advantage, it offers suggestions regarding which audience you should engage with and other improvements in content.
6. Social Banker
Have competitors around, see what they are up to on the digital marketing front with SocialBanker. This tool allows you to compare your digital marketing performance with that of your opponents, thus retaining and even increasing your customer base. With this one-on-one analyzes, you can improvise your digital marketing plan by enhancing the content and allocating campaign budget more appropriately.
7. Agora Plus
AgoraPlus is a useful tool for social media marketers as it helps them on various fronts. Apart from the posts scheduling feature, it lets you analyze their performance and tells how they are standing up against the counter-part. You can even run various promotions, quizzes and another engaging digital activates through AgroPlus.
8. Followerwonk
If Twitter is a part of your social media campaign them Followerwonk is a must-have. It works through analyzing and optimizing your Twitter followers and even suggests people you should follow. All with the ultimate goal of maximizing your reach on this tweeting channel.
9. Buzzsumo
We have saved the best for the last. Buzzsumo is a site that’ll help you find fresh ideas for content and digital marketing. Just type a word, phrase or a hashtag and it’ll flood the screen with references – both new, and trending. It also gives information about sharing status of the articles and even provides the name. A great way to expand creative thoughts and know about influential or people who take interest in your field.
With this, we wrap up our list of social media marketing tools that’ll surely influence your work in a positive manner. Enough reading, now pick a suitable tool and level-up your brand.
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